Articles
Customer Journey in Hospitality
Customer Journey is the path a customer takes to satisfy their needs and desires through a consumer choice.
Francisco Nuñez | 22 Feb 2022
What is A/B testing?
In the world of digital marketing and web analytics there is a term you hear a lot: A/B testing. But what is A/B testing?
Rafael Montero | 21 Oct 2022
Google Ads Campaigns: How and where to invest? Seasonality and Markets
Google Ads campaigns are used to promote products or services. They are made up of ad groups, ads, keywords, budget, bidding and one of the most important pillars: segmentation.
Axovia | 26 Oct 2022